A STUDY ON MOTHER’S ATTITUDE TOWARDS TOY AS FOOD PREMIUM
Authors:
Minu Rose
Abstract:
Children have long been considered as consumers with considerable buying power. Thus, marketers target the child consumer directly with messages containing child-orientated content such as characters, toys, etc that represent fun. Since childhood is the age of curiosity they will be curious about each and everything they are experiencing. Once they get a toy they make repeat purchases just to collect all the sequences of the toys provided by the manufacturers. The study aims at examining the mother’s attitude towards toy as food premium in Cochin City according to the relevant information and customer interactions. The study evaluates the perceptiveness of mothers and children in the toy as food premium. The data for the study were collected from 65 mothers having children of age group of 4-10 years from various parts of cochin city. Data collection comprises of primary data and secondary data. The primary data has been collected through questionnaire and secondary data from related journals, books and websites. Simple percentage method was used for the analysis. It is evident from the study that companies could work to make their children’s meal more nutritious and their toy premium more educationally sound to please both parents and children.