INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY PROJECTS ON PORT HARCOURT RESIDENTS’ PERCEPTION OF NIGER DELTA DEVELOPMENT COMMISSION
Authors:
Daniel C. Akarika, Ph.D, Nnamdie Udo Kierian & Ubah Chika Jessica
Abstract:
This study examined the influence of corporate social responsibility projects on Port Harcourt residents’ perception of the Niger Delta Development Commission (NDDC). The research design used for the study was a survey. The questionnaire was used to gather data for the study. The study which was anchored on organizational image theory and the stakeholder theory had a projected population of 3,171,076 for 2021 at a growth rate of 5.0% (NPC census figure). A sample size of 400 represents was used for the study using Glen (1992) sample size determination table cited by Singh & Masuka (2014) which states that at + or -5 precision levels, where the confidence level is 95% at p=0.5, a population of 100,000 should have a sample size of 400. The study found out that though residents of Port Harcourt were aware of Corporate Social Responsibility projects embarked upon by NDDC, they agreed that the CSR projects have not contributed to the socio-economic and educational needs of the community, hence did not have any positive impact on the commission’s corporate image. The study recommends that NDDC should embark on relevant CSR projects in their host communities. This will enhance a cordial relationship between the host community and the commission.