SYSTEMATIC REVIEW OF ADVERTISING ARTICLES IN THE NIGERIA CONTEXT: THEMES, THEORIES, AND METHODS

Authors: Nwangi, Ogechukwu, Olawuwo, Gift Oluwasayo & Ifeduba, Emmanuel Chukwunonye

ABSTRACT

This bibliography covers scholarly journal articles, books, projects, and reports on Nigerian Advertising. Each piece of work has an annotation that highlights its conclusions, methodologies, research topics, and suggestions. The 70 materials are used for this finding. A systematic analysis was used in collecting the data. Findings revealed that researchers over the years have focused mainly on topics relating to Advertising and marketing, problems and challenges etc, and neglected areas like Advertising and Religion, outdoor advertising, etc. It is therefore recommended that researchers should diversify and research on Advertising and other areas like language and television, newspaper and politics, etc is finished.

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