LEVERAGING RETURN VISIT INTEREST THROUGH TOURIST SATISFACTION AND TOURIST ATTRACTIONS

Authors: Sri Harini*, Nispi Yani Sya’Banniah & Siti Mutmainnah

ABSTRACT

Tourism is one of the mainstays of the country’s economic development, increasing employment opportunities and reducing poverty in Indonesia. Therefore, efforts to develop tourism management are continuously designed to increase the number of local and international tourists. This study analyzed the influence of tourist attractions and visitor satisfaction on tourists’ return intention. The quantitative research used a descriptive verification method and was analyzed statistically using a random sampling technique of 200 respondents. The results obtained from tourist attractions and visitor satisfaction have a firm relationship, contribute to return intention moderately, and have a significant effect.

Keywords: Revisiting Intention, Something to See, Something To Do, Something to Buy

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