CONSUMER ATTITUDES TOWARDS ONLINE SHOPPING – A LITERATURE REVIEW
Authors:
Rodrigo T.M.L.R| Wijesekara K.A.T.D| Bandara B.M.R.R.G.R | C.D Akurugoda| A.A.S.N Munasinghe | R.S Weerarathne
Abstract:
Online shopping gives a great example of the business revolution and development. In Sri Lanka, E-commerce is still undergoing a period of rapid development; the Internet users of Sri Lanka give a great initiative for the expansion of online shopping. This study focuses on consumer attitudes toward online shopping with evidence taken from undergraduates in Sri Lanka. This paper investigates how consumer attitudes will affect on the online shopping experience based upon dependent and independent variables. The dependent variable focuses on the attitudes toward online shopping whereas the independent variables focus on the advantages of online shopping, website quality, internet knowledge and perceived risk. This paper will focus on the limitations of online shopping as well. If this study shows positive results through the research, most of the shopping companies will tend to adopt online purchasing practices. Therefore, the whole of society will be benefitted by the study.