PERCEPTION AND ACCEPTANCE OF CAMPUS RADIO (LASPOTECH 101.9 FM) AMONG MASS COMMUNICATION STUDENTS OF LAGOS STATE POLYTECHNIC
Authors:
Acheme, Ramson Oloche & Adesemoye, Steven Anu‘
Abstract:
Since the first campus radio, UNILAG FM 103.1, commenced operation in Nigeria, many universities, polytechnics and colleges have joined the train in establishing campus radios across the country. Laspotech 101.9 FM, which is the official campus radio for the Lagos State Polytechnic, has been in operation for over three years now and the station has recorded reasonable success. However, the students of the polytechnic do not seem to show interest in their campus radio. This has posed questions, which have led to this study. The study was set out to examine perception and acceptance of Laspotech 101.9FM among students of the polytechnic. Students of the mass communication department of the Lagos State Polytechnic were chosen as the population of the study and two hundred and forty of them were served a thirteen-item questionnaire. The result was collated analysed in a frequency table. Findings reveal that the students of Lagos State Polytechnic view Laspotech 101.9FM in good light and they are willing to support the campus radio by promoting the brand. Hinged on democratic participant and development media theories, the study recommends that more studies be conducted to know the types of programmes the student would like.