HOW QUALITY ASSURANCE DRIVES CREATIVITY AND INNOVATION IN JORDAN’S PRIVATE UNIVERSITIES? – International Journal of Social Sciences and Management Review

HOW QUALITY ASSURANCE DRIVES CREATIVITY AND INNOVATION IN JORDAN’S PRIVATE UNIVERSITIES?

Authors: Baha Aldeen Mohammad Fraihat, Ph.D. & Aseel Mostafa Abozraiq,

ABSTRACT

This study sought to assess the effects of quality assurance on innovation and creativity at Jordanian private universities across three of its dimensions: input quality, operations quality, and quality audit. Four private universities in Jordan completely invented the study’s sample. The deans and heads of the academic departments were also included in the study sample, making a total of 140 participants. A questionnaire was created as a tool for data collecting as part of the study’s descriptive analytic technique. The distribution of the questionnaire was conducted through a thorough surveying procedure. Depending on the results of the statistical analysis, there is a high level of application of quality assurance standards by academic departments’ deans and heads, through supporting quality assurance programs in Jordanian private. In addition, the study found that there is a statistically significant impact of quality assurance on creativity and innovation in Jordanian private universities.

Keywords: Quality Assurance, inputs quality, operations quality, quality audit, Creativity, Innovation

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