EFFECT OF INTERNATIONAL BUSINESS INTELLIGENCE ON INFORMATION REQUIREMENTS OF MANUFACTURING FIRMS IN SOUTH-EAST, NIGERIA – International Journal of Social Sciences and Management Review

EFFECT OF INTERNATIONAL BUSINESS INTELLIGENCE ON INFORMATION REQUIREMENTS OF MANUFACTURING FIRMS IN SOUTH-EAST, NIGERIA

Authors: Obialor, Donatus Chukwuemeka Ph.D. & Effiom, Michael Bassey

ABSTRACT

With the increasing globalization of markets, fierce competition, and increasing speed of changes in market conditions and customer needs, all market participants and companies face new challenges. The rapid increase in data volumes in companies has meant that momentous and comprehensive information gathering is barely possible by manual means. Business intelligence (BI) solutions can help here by providing tools with appropriate technologies to assist with the collection, integration, storage, editing and analysis of existing data. International business intelligence is an umbrella term to describe concepts and methods to improve business decision making by using fact based support systems. The study was conducted to examine the effect of the linkage between international business intelligence and information requirements of global firms in South-East, Nigeria. The study adopted a cross-sectional research design with a sample size of 370.12 determined using the simple random sampling technique from a population of 1425 employees, data generated were analyzed through the use of Ordinary least square (OLS) at 0.05 level of significance with the aid of SPSS version 18. The study concludes that information and decision-making have a significant impact on the business intelligence of global firms in Nigeria.

Keywords: Business, Intelligence, Information, Requirement, Globalization.

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