MEDIA ADVOCACY AND AWKA URBAN RESIDENTS’ ATTITUDE TO THE HEPATITIS B VACCINE – International Journal of Social Sciences and Management Review

MEDIA ADVOCACY AND AWKA URBAN RESIDENTS’ ATTITUDE TO THE HEPATITIS B VACCINE

Authors: Innocent Paschal Ihechu, Chiazor Anthonia Chiaghana, Gloria Nneka Ono, Evelyn Chinwe Obi & Ogechukwu Okoli

ABSTRACT

The study examines the media advocacy and Awka urban residents’ attitude to the hepatitis B vaccine. This study employed a survey design. The study used a sample size of 384 respondents, simple random and multi-stage sampling technique to select the respondents was adopted. The questionnaire was used as an instrument of data collection. Statistical Package for social science (SPSS) version 19 was used to analyze the data. The study found that the majority of the Awka urban residents are not aware of the hepatitis B vaccine and that the majority of the respondents have not been vaccinated on the hepatitis B vaccine. The study concludes that the media is an essential tool to create awareness of certain health prevailing issues such as hepatitis B and its vaccine. Therefore, the media through its enlightenment campaign programs and the level of prominence given to any health discussion should stimulate the attitude of people towards acceptance of the vaccine.

Keywords: Mass media, Hepatitis B vaccine, Awka urban residents.

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