STRATEGIC SENSITIVITY AND ORGANIZATION PERFORMANCE OF COMMERCIAL STATE OWNED ENTERPRISES IN KENYA

Authors: Kimenye Nelson Mueni & Wanyoike Charles Githira

ABSTRACT

Strategic decision-making concepts argue that firms which prioritize and utilize strategic agility and its components are expected to outperform those that focus solely on conventional strategic planning. This study aimed to investigate whether these arguments are applicable in Kenya’s public sector. Hence, the study sought to examine the effect of strategic sensitivity on organization performance of commercial state-owned enterprises in Kenya. The study was based on resources-based view. The study applied descriptive research design and sourced primary data through administration of questionnaires. Data was analyzed using descriptive and inferential statistics. Results of the study depicted that there was a statistically positive significant effect of strategic sensitivity on organization performance of commercial state-owned enterprises in Kenya.

Keywords: Strategic sensitivity, Organization Performance, Commercial Owned state enterprises.

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