International Journal of Social Sciences and Management Review

EXPLORING THE INFLUENCE OF DIGITAL LEADERSHIP ON ORGANIZATIONAL PERFORMANCE: THE ROLE OF DIGITAL CULTURE AND DIGITAL LITERACY

Authors: Indra Muis; Sumardiono; Handrean Manurung & Melia

ABSTRACT

Indonesia had a 5.32% unemployment rate, with 7.86 million people unemployed. 5.18% were university graduates and 4.79% held diplomas 1-3 Universities are obliged to improve their organizational performance. This study aims to explore digital leadership, culture, and literacy, as well as organizational performance, and assess how digital culture and literacy play a role in the connection between digital leadership and organizational performance. The analysis focuses on leaders of universities operating in West Java Indonesia. The research uses quantitative methods with 122 universities leaders as the population. 80 leaders participated as respondents using simple random sampling. Data analysis utilized the Structural Equation Model Partial Least Square (SEM PLS) method. Results show that digital leadership has a positive and significant impact on digital culture.  Digital leadership also has a positive and significant impact on digital literacy. Digital culture mediates the link between digital leadership and organizational performance. However, digital literacy does not mediate the digital leadership-organizational performance relationship. As practical implications, universities must promote digital leadership and culture integration to improve organizational performance. Leaders should facilitate work satisfaction, high-quality results, efficiency, and goal achievement by instilling a digital culture within universities.

Keywords:  Digital Leadership, Digital Culture, Digital Literacy, Organizational Performance, and Higher Learning Education Institutions

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