THE ANTECEDENTS AND CONSEQUENCES OF CONSUMER RESONANCE AND ATTITUDE TOWARDS FINTECH: AN EMPIRICAL INVESTIGATION

Authors: Ketut Gede Sri Diwya, Tanti Handriana, Indrianawati Usman & Nyoman Sri Subawa

ABSTRACT

This study was conducted to find the antecedents and consequences of consumer resonance and attitudes towards finansial technology. This study involves several variables including: product usefulness, product experience, product value, consumer resonance, attitude towards fintech, and intention to reuse fintech. The data analysis in this study was carried out using the Structural Equation Model (SEM) method based on Partial Least Square (PLS) with the Smart PLS application. The intention to reuse fintech has a significant and positive influence on from consumer resonance variables and attitudes towards fintech. There is a full mediating role in the relationship between product usefulness and intention to reuse fintech through consumer resonance and attitude towards fintech.

Keywords: consumer resonance; attitude towards fintech; intention to reuse fintech; fintech payment;

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