TRANSPORT ECONOMIC AS A FUNCTION FOR AIRLINE OPTIMIZATION

Authors: Dr Ana Lazarovska & Prof. Dr Verica Dancevska

ABSTRACT

Optimizing airline positioning and operational efficiency in the highly competitive European aviation market hinges on comprehensive business planning, accurate benchmarking, and adaptive strategies that respond to dynamic market and regulatory conditions. Developing versatile business plans that account for service sales, air traffic management, and regional coordination, especially amid Europe’s fragmented skies, is crucial for long-term success. The push for a unified European airspace, through reforms and technological upgrades under the Single European Sky initiative, aims to reduce delays, costs, and environmental impact while enhancing safety and service quality, thereby enabling airlines to better meet traveler demands and sustain growth in an increasingly complex environment.

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