THE RELEVANCE OF MALAY PROVERBS TO POLITENESS IN THE CONTEXT OF DIGITAL COMMUNICATION BASED ON LEECH’S POLITENESS PRINCIPLE (1983)

Authors: Andik Raihan Aryani Rosli* & Ahmad Fikri Ab Rahman**

ABSTRACT

This study aims to examine the relevance of proverbs to politeness in the context of digital communication based on Leech’s Politeness Principles (1983). This study uses the text analysis method by examining 22 proverbs quoted from a Malay language textbook for level two primary schools. The analysis was conducted to analyze the relevance of proverbs to the application of politeness values based on the six maxims in Leech’s Politeness Principles (1983), namely the maxim of wisdom, the maxim of generosity, the maxim of support, the maxim of humility, the maxim of agreement, and the maxim of sympathy. The findings of the study show that Malay proverbs still have high politeness values and are relevant for application in the context of today’s digital communication. However, the form of delivery of politeness values needs to be adapted to the norms of online interaction so that the message can be delivered effectively. This study provides an important contribution to understanding the application of cultural values in modern communication and its implications for Malay language education and the formation of communication ethics among primary school students as digital speakers.

Keywords: proverbs, language politeness, digital communication, leech’s politeness principle, textual analysis

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